Visual identity is very much like buying a car. You might order a high end model with powerful engine and add all options. You might just need a basic model to get around town. Or you might want to upgrade that basic model with fun accessories for weekend adventures.
Ultimately, there is no one-size-fits-all template. It’s really about assessing your specific needs. So, what makes a good visual identity?
A strong visual identity isn’t necessarily pretty; it’s purposeful, it helps you communicate who you are, no matter the medium.
What makes a good visual identity?
Flexible: It should be able to grow with your brand, whether you’re launching new products, services, or new industries.
Comprehensive: You want to equip your brand designers (and any content creators) with the tools they need to properly do their job.
Intuitive: It should be intuitively designed and well constructed so that all elements complements the other.
Accurate: A visual identity is a tool to communicate your brand essence: your personality, values, etc.
Graphic design helps the producer connect with the consumer. It conveys the message of the project, event, campaign or product.
To better understand the meaning of graphic design, it is important to be aware of the elements and principles that make up design. Elements are used in conjunction or opposition with each other to create visually striking and impactful designs.
What makes a good graphic design?
The capability of utilizing elements such as color, form, line, shape, size, space and texture in conjunction or opposition with
balance, contrast, emphasis, movement, proportion and rhythm to create visually striking and impactful designs.
Web design is the appearance, layout, and, in some cases, content of a website or web based product.
Appearance: relates to the colors, font, and images used.
Layout: how information is structured and categorized.
People search the internet for businesses, products, services, etc. When they search for something you offer or specifically for
your business, you want to show up- and not just show up- but show up and look good.
Looking good is important because your website is often the first impression you give potential customers.
Before they even see your store or talk to your staff, they will see your website.
What makes a good web design?
A good web design is clean, well-organized, easy to navigate, functional, branded, and motivates the visitor to do business with you.
People want a quick solution to their problem or a quick answer to their question. Make it easy for them. They also want to look at something that is visually appealing. Give them that with a quality website.